This is not a problem specific to SportsNow. 

Zoom has introduced that by default each meeting is protected with an identification code. In order to open the meeting directly, i.e. without entering an identification code, the invitation link of the meeting must be used. The invitation link can be found in the meeting information on Zoom and has the following format:<Meeting-ID>?pwd=QjVUY21ja0FXRStYZ3ZOZlptSksJQT09

It is best to check the link on a device and make sure you can enter the meeting directly. 

For more information and if you have any open questions regarding this, please refer directly to Zoom support. Thank you for your understanding.