SportsNow is an online platform for studios from the sports, exercise, fitness and health industry, which cannot be used as a «white label» with own branding. Studios have the option to customize the «Look & Feel» of the profile with their colors and their own logo. The colors are applied on the SportsNow website and in the admin area, in the app this is currently not yet possible. In the URL and on the page of the studio as well as in the icon of the app, SportsNow remains visible for the members.